The Multichannel Sales Effectiveness benchmark enables you to identify opportunities to enhance your overall distribution network and helps shape your future distribution strategy.
Why it's important
Insurers are changing the way they interact and engage with customers to meet the growing adoption of digital channels. From underwriting to fraud and claims management, the insurance market is embracing digital platforms, with the leaders benefiting from cost efficiencies and improved customer experience. The Digital Insurance Sales and Service Effectiveness Benchmark helps insurers to understand key topics such as:
The Digital Sales Funnel:
Digital Policy & Claims Servicing:
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