The Sales Effectiveness Benchmark enables banks to understand their performance on customer acquisition, relationship development, and sales productivity. It supports the identification and prioritization of actions to increase growth and profitability.
Why it's important
Banks’ ability to grow and generate profits with their retail operations depends on their capabilities in acquiring customers, deepening their relationships with existing customers in the most cost-effective way, and fine-tuning their product offerings to customer needs. The Sales Effectiveness Benchmark helps participants address critical questions such as:
Customer acquisition and retention:
What the Sales Effectiveness Benchmark provides
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