CRM is a tool that materially increases the efficiency of retail sales across the board. The CRM Effectiveness benchmark helps banks improve key aspects of CRM, such as contactability, contact intensity, offer type (pre-approved, real-time offering vs batch campaigns), and optimal channel mix for delivering communications.
Why it's important
Banks’ ability to maximize the revenue potential of existing customers depends on their ability to understand customer needs and transform this understanding into relevant offers delivered at appropriate times. The CRM effectiveness benchmark closely examines all stages of the wide cross-sales funnel, starting from customer base activity and contactability, through number and quality of offers generated, to channel deployment strategies and final sales outcomes:
System and processes:
What the CRM Effectiveness Benchmark provides
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